DraftStreet hired me in September of 2013 to lead their product design and marketing promotions. They had two working apps that were dated and out of sync. I recommended new methodologies such as a mobile first approach and restful services to build a gaming platform that synced data across all devices. We developed user flows and personas based on existing users, their feedback, and problem discovery. I designed a style guide, UI kit, worked hand in hand with the product and dev teams on the UX in weekly sprints for eight months to bring this vision to fruition. The teams hit all milestones as well as developed a working prototype before being acquired and joining DraftKings in the summer of 2014.
