Brief: DraftKings is a leading provider of daily fantasy sports. They offer free and paid weekly contests to win real cash prizes. These fantasy football promotions ran during the 2015 NFL season on social media channels such as Facebook, Twitter, Instagram, as well as NFL.com, ESPN.com, and Yahoo Sports.
Responsibilities: Creative lead tasked with developing multiple digital direct marketing campaigns. Working with the NFL, I sourced player photos through an approval process and led the art direction on this digital marketing campaign.
Role: Art Director
Facebook and Instagram promoted posts
Twitter promoted post
placements on NFL.com
for placement on NFL.com ESPN.com Yahoosports.com
